How Track-Ability Impacts the True Value of Your Marketing Efforts

By |January 10th, 2017|Analytics, PPC|0 Comments

Have you ever wondered how traffic started to appear magically on your website? As much as we all would love to be able to make this happen with a flick of the wrist and a wave of the wand, in all reality, there are many variables involved in bringing this to fruition.

As an agency, one […]

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8 Reasons Why Conversion Tracking For PPC Matters

By |June 19th, 2015|PPC|0 Comments

So the question remains; Why does PPC conversion tracking matter to you & your business?

Well, for starters, only knowing how many clicks you’re getting doesn’t tell you how many are resulting in sales. Wait! If you’re thinking,

I track my sales!


But, think again and answer me this – be specific: how many of those sales were […]

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The Newbie’s Guide to Conversion Rate Optimization and How to Improve Lead Conversion on Your Websites

By |September 22nd, 2014|Analytics, Lead Generation, Lead Nurture, PPC, SEO|0 Comments

No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in which you analyze how, where and why your customers are converting […]

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Mythbusting: 10 SEO Myths That Need to Retire

By |September 9th, 2014|Analytics, Content Marketing Tips, Link Building, PPC, SEO|0 Comments

Whether you’re new to the idea of search engine optimization and tweaking your webpages and content in order to achieve higher search result rankings or you’re experienced enough to know your Google Pandas from your Penguins, you’ve likely come across some bad information in the past. Some individuals are misinformed about how Google’s search algorithms […]

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