by Todd Mumford | Sep 22, 2014 | B2B Marketing, PPC, SEO
No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in...
by Todd Mumford | Dec 17, 2014 | PPC, SEO
If you want to rank in search engines for specific keywords, then you will want to focus your online marketing strategy for those keywords. Of course, you’ll have to do it carefully as Google has been cracking down on over optimization and other unnatural...
by Todd Mumford | Mar 18, 2015 | PPC, Sales, SEO
Whether the goal of your website is to have customers join your mailing list to generate leads or to make a purchase, increasing the percentage of visitors who complete your desired action is known as website conversion. Taking steps to improve online conversion rate...
by Todd Mumford | Mar 11, 2016 | SEO, Content Marketing, PPC, Sales
Remember the days when the ability to “close the deal” was a big thing for sales people? I do! And the way to do it, according to popular belief, was to Ask for the Order. Yes, in capital letters. In online marketing, however, that translates into adding a...
by Riverbed Marketing | Jan 10, 2017 | B2B Marketing, PPC
Have you ever wondered how traffic started to appear magically on your website? As much as we all would love to be able to make this happen with a flick of the wrist and a wave of the wand, in all reality, there are many variables involved in bringing this to...
by Todd Mumford | Jun 19, 2015 | PPC
So the question remains; Why does PPC conversion tracking matter to you & your business? Well, for starters, only knowing how many clicks you’re getting doesn’t tell you how many are resulting in sales. Wait! If you’re thinking, I track my sales! Good! But, think...
