by Riverbed Marketing | Jan 10, 2017 | Analytics, PPC
Have you ever wondered how traffic started to appear magically on your website? As much as we all would love to be able to make this happen with a flick of the wrist and a wave of the wand, in all reality, there are many variables involved in bringing this to... 
by Todd Mumford | Jun 19, 2015 | PPC
So the question remains; Why does PPC conversion tracking matter to you & your business? Well, for starters, only knowing how many clicks you’re getting doesn’t tell you how many are resulting in sales. Wait! If you’re thinking, I track my sales! Good! But, think... 
by Todd Mumford | Sep 22, 2014 | Analytics, Lead Generation, Lead Nurture, PPC, SEO
No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic... 