by Todd Mumford | Sep 15, 2017 | Marketing Strategy, Sales
Do you know that in 1895, in Ohio, there were only two cars in the whole state? What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on. I...
by Todd Mumford | Aug 11, 2016 | Marketing Strategy, Sales
Social media is a major mover and shaker of traffic online. Facebook is still the king of traffic generating platforms, and Twitter is maintaining its hold on relaying an up-to-the-minute connection with its audience. Forbes tells us that Facebook is making huge...
by Riverbed Marketing | Jan 4, 2017 | Content Marketing, Sales
A first impression can define a relationship; this even rings true in a first impression a customer has with your business. I recently started as the new Inbound Marketing Consultant (IMC) with Riverbed Marketing and went through a lot of introductions, both with...
by Riverbed Marketing | Jun 5, 2017 | Marketing Strategy, Sales
According to a study conducted by Econsultancy in 2016, “Only about 22% of businesses are satisfied with their conversion rates.” That’s a lot of unhappy business owners! Two of the most important elements of conversion optimization are your landing page and the...
by Todd Mumford | Sep 14, 2015 | Marketing Strategy, Sales
Having a website is only one part of the digital marketing equation. The other part is making sure that it delivers what you need in terms of brand awareness, qualified leads, industry credibility.. the list goes on. Few sites have got it made to the point that they...
by Todd Mumford | May 8, 2015 | Marketing Automation, Marketing Strategy, Sales
At some point in our lives we’ve all heard someone tell us that first impressions are everything. This is no different for your online presence. Would you let the cobwebs and dust gather in the windows of your physical store front or office, allow the décor to become...
