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18 Reasons Why a Quality Website is Critical for Lead Generation

18 Reasons Why a Quality Website is Critical for Lead Generation

by Todd Mumford | Sep 21, 2015 | Inbound Marketing, Sales

Your website is like an 18-wheeler: it’s got to be powerful & robust, or it will fail to carry the traffic we all strive towards. If you think a Facebook page is all you need for your Business, we can think of 18 reasons why you may want to review your...
10 B2B Email Marketing Mistakes To Avoid Part 1

10 B2B Email Marketing Mistakes To Avoid Part 1

by Todd Mumford | Apr 26, 2017 | Sales, B2B Marketing, Marketing Strategy

Mark Twain said many years ago… “The reports of my death are greatly exaggerated.” We can say the same about email marketing in the B2B world. Over the years, many “experts” buried email marketing, blaming lack of interest and the more and more heavy-handed spam laws....
How Blogging Generates Sales Leads

How Blogging Generates Sales Leads

by Riverbed Marketing | Sep 1, 2017 | Content Marketing, Marketing Strategy, Sales

Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The...
How to Create the Ideal FinTech Buyer Persona

How to Create the Ideal FinTech Buyer Persona

by Michael Bergen | Mar 29, 2022 | Content Marketing, Marketing Strategy, Sales

Unlock the power of Fintech marketing by learning how to create a customer-centric Fintech buyer persona. Read on to know the costs involved, where to get the data, the ideal tools to use, and how to create the ideal fintech buyer persona. Customer-centric Marketing...
7 Ways To Overhaul Your B2B Email Marketing Campaigns

7 Ways To Overhaul Your B2B Email Marketing Campaigns

by Michael Bergen | Jun 27, 2019 | B2B Marketing, Marketing Strategy, Sales

It can be frustrating.  You’ve spent time and money on a B2B email marketing campaign and got little to no response.  We’ve all been there. High bounce rates, poor open rates, no click-throughs, and frequent unsubscribes. All these can be leading...
How Creating Offers Will Increase Online Conversion Rates

How Creating Offers Will Increase Online Conversion Rates

by Todd Mumford | Sep 22, 2015 | B2B Marketing, Sales

Online marketing is a complex, technologically advanced modern marvel. It allows you to connect with potential customers around the world, in ways that we never dreamed possible just a few short years ago. The more things change, however, they more they say the...
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Recent Posts

  • How to Create the Ideal FinTech Buyer Persona
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  • Top Inbound Marketing Strategies for Tech Companies
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