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What is Content Shock And What It Means For Your Business

By |March 27th, 2017|Content Strategy|0 Comments

 

We humans are funny creatures.

We’re always attracted to something new.

And then the new thing becomes a fad, then a trend and then a rage.

Just think about when, in the ‘60s, London-based fashion designer Mary Quant invented the miniskirt and named it after her car.

It started out as a fad, then became a trend and a […]

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5 Ways Good Copy Can Spice Up Your Inbound Marketing

By |March 24th, 2017|Content Marketing Tips, Inbound Marketing|0 Comments

On one nice sunny day, an unsuspecting gentleman, Josh hopped in his local shop to buy a pack of cigarettes. It’s a bad habit, but let’s respect people regardless of their seemingly harmless lifestyle choices.

After selecting the right make of cigarettes, Josh, just like any law-abiding citizen, paid for his purchase.

And since he paid with […]

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8 Ways RFPs Can Lead Businesses To Their Doom

By |March 20th, 2017|Communications, Marketing Strategy|0 Comments

 

Imagine this argument between a procurement agent and a real buyer he represents, as they try to hire a freelance graphic artist to revamp the company’s visual identity.

Procurement agent: Well, based on her qualifications, she’s clearly not qualified for the job.

Real buyer: Why not? Based on her education and portfolio, she is better than any […]

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What Is A Content Calendar and How Can It Make You More Irresistible To Your Market

By |March 20th, 2017|Content Marketing Tips, Marketing Strategy, SEO|0 Comments
What Is A Content Calendar, And How It Can Make You More Irresistible To Your Market

Marketing maven Dan Kennedy is fond of saying:

“The difference between chicken poop and chicken salad is timing.”

And when it comes to content marketing, we have to consider British journalist, musician, broadcaster and the inventor of Franglais, a fictional language, made up of French and English, Miles Beresford Kington’s view on the topic:

“Knowledge is knowing that […]

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Inbound Marketing Tools of the Trade Part 2

By |March 17th, 2017|Inbound Marketing|0 Comments

Today we continue our journey in the land of inbound marketing tools. Hopefully you find the right tools for your business and then can successfully integrate into your marketing plan.
Project Management
In spite of the fact that so many projects are completed under capabilities but over scope and budget, many companies, especially technology companies fail to […]

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Inbound Marketing Tools of the Trade Part 1

By |March 15th, 2017|Inbound Marketing|0 Comments

Have you ever heard of Kenton J. Hetrick?

If not, you’re not the only one.

On 15 October 2006, at the Lafayette game, student conductor Kenton J. Hetrick conducted the Harvard University Band performing Richard Strauss’ “Also Sprach Zarathustra”.

What put the event and Kenton into the made the event into the Guinness World Record book is that […]

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Automation’s Role In Inbound Marketing

By |March 13th, 2017|SEO|0 Comments

In The Ordeal of Change Eric Hoffer writes…
“In times of change, learners will inherit the earth, and the learned will find themselves beautifully equipped to deal with a world that no longer exists. The illiterate of the 21st century will not be those who can’t read and write, but those who cannot learn, unlearn […]

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7 Types of Content your B2B Company Needs to be Writing

By |February 13th, 2017|B2B Marketing, Content Marketing Tips|0 Comments

A little test for you: try to make a purchase online without reading something about the product or service first. Go ahead, we’ll wait.

We know, right? You can’t do it. It’s literally impossible to avoid reading marketing copy when you’re shopping for a service or a product online. This is what makes writing the be-all-end-all […]

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5 Effective Alternatives to the Google AdWords Keyword Planner

By |January 30th, 2017|SEO|0 Comments

Keywords. Probably one of the most if not the most important part of any online marketing whether it be PPC or SEO, it is also especially important for creating your content plan. Creating a well-researched keyword list for your online marketing campaign or site can provide insight into what the competition might be like, how […]

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How to Write a B2B Marketing Plan in 10 Easy Steps

By |January 25th, 2017|B2B Marketing, Inbound Marketing|8 Comments
A blond woman sitting in front of a laptop in her dining room wearing glasses and looking intently at her screen

As marketing transitions more and more towards the digital environment, businesses are realizing that they MUST include build an inbound marketing strategy within their usual offline marketing mix. Many are overwhelmed by the technology and tools available, as well as how fast the rules seem to change in this new sandbox. So many opportunities are out there […]

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