Why Manufacturers Need Inbound Marketing

By |October 11th, 2016|Inbound Marketing, Marketing Strategy|0 Comments

There is a perception within the manufacturing industry that clients typically don’t care a lot about their content marketing efforts because the field is largely comprised of experts, professionals, and industry insiders who are already seeking their products.

To an extent, there’s some truth in this. The majority of manufacturers are designing and fabricating large, expensive specialized equipment […]

Read More

Google Officially Updates Penguin Algorithm – Here’s What You Should Know

By |September 30th, 2016|SEO|0 Comments

Last week Google officially updated its Penguin algorithm again. First released in April of 2012, Google introduced the algorithm codenamed Penguin, with the primary function of decreasing the search engine rankings of websites that were found to violate

First released in April of 2012, Google introduced the algorithm codenamed Penguin, with the primary function of decreasing […]

Read More

How to Effectively Use Video in Your Content Marketing Strategy

By |September 13th, 2016|Content Marketing Tips, Marketing Strategy|0 Comments

With an inbound marketing methodology, creative content always reigns supreme – it’s the glue that holds everything together, and the primary source of meaningful interest in a solid, targeted campaign.

But, long gone are the days when a great website and a radio ad were all that you’d need to grab your prospects attention. Increasingly, content marketers […]

Read More

50 Tips & Ideas to Improve your B2B Sales Funnel

By |August 24th, 2016|Lead Generation, Lead Nurture, Marketing Strategy|0 Comments
Copy of RMB BLOG_AUG 3 2016 (1)


Business-to-Business, or B2B marketing, is much like a two-way street: it depends on the success of the other party, and vice versa. It’s a collaborative marketing solution that requires the understanding of all parties to gain traction in the marketplace in order to translate leads into sales.

While business to business marketing has always existed in […]

Read More

How to Find Profitable Social Media Platforms for your B2B Business

How to find profitable social platforms for your B2B business

Social media is a major mover and shaker of traffic online. Facebook is still the king of traffic generating platforms, and Twitter is maintaining its hold on relaying an up-to-the-minute connection with its audience.

Forbes tells us that Facebook is making huge advancements in how it engages with small and medium sized businesses, attracting over 50 […]

Read More

Measuring the Return on Content Marketing – It’s Not All About Leads!

By |August 3rd, 2016|Inbound Marketing, Lead Generation|0 Comments
Measuring the Return on Content Marketing

A few weeks back, Convince and Convert published a blog that asked “Is Content Marketing Really Worth It?” – and it’s a good, and somewhat contentious, question.

Over the past few years content marketing has grown to occupy the preeminent position in the digital marketer’s arsenal, and has become regarded as the most commercially important […]

Read More

How to Write a CTA: Improve Web Conversions with a Call to Action


Remember the days when the ability to “close the deal” was a big thing for sales people? I do! And the way to do it, according to popular belief, was to Ask for the Order. Yes, in capital letters. In online marketing, however, that translates into adding a Call to Action (CTA) to your material […]

Read More

How Much Should You Budget For Online Marketing?


Money Matters!
We all know money doesn’t grow on trees, so this is probably one of the toughest questions to answer in business. How much should you be allocating to budget for online marketing? There is no simple, single answer, either, but if you can answer a few more questions, you can start to work out the rough, “ballpark” […]

Read More

B2B Marketing: It’s a Marathon, Not a Sprint


B2B marketing is a very different animal from business to consumer. When you’re dealing with business to business communications, you’re likely to experience a much longer sales cycle than you do with individual customers. It’s not only a longer sales cycle, but it’s often either a bigger buy or an ongoing, regular order. It might take longer to get to […]

Read More

How to Build and Maintain Lead Nurturing Systems for Your Business


If you’re interested in selling anything online, then you already know about the importance of lead conversion. Simply put, all the traffic in the world won’t matter if you can’t turn at least some of your visitors into paying customers. That’s why it’s important that you develop a lead nurturing process that optimizes your conversion […]

Read More