­

2017 Marketing Conferences Guide

By |May 20th, 2017|Marketing Strategy|0 Comments

 

It’s no secret that the marketing world knows how to throw a first-class event. Chalked full of innovative and captivating keynote speakers, copious amounts of in-depth knowledge, and incredible networking opportunities to build up your identity are just a few of the reasons why no one hosts a conference quite like the marketing industry.

2016 was […]

Read More

40 B2B Blogging Stats for 2017

By |May 5th, 2017|B2B Marketing|0 Comments

 
“Statistics are like bikinis. What they reveal is trivial, but what they conceal is vital.” ~ Aaron Levenstein (Former associate professor emeritus of business at Baruch College, from 1961 to 1981)
Do you know that the only reason why the Continental Congress asked Thomas Jefferson to write the first draft of the Declaration of Independence was […]

Read More

The Difference Between eBooks and Whitepapers in Marketing

By |May 3rd, 2017|Content Marketing Tips|0 Comments

 

Do you know that the term “white paper” originates from the famous British White Paper of 1922, which was also known as the Churchill White Paper having dealt with the political conflict in Palestine?

Normally they were called white books, but this document was done in a rush and there was no time to get it […]

Read More

Why Inbound Marketing Works Better Than Cold Calling

By |May 1st, 2017|Inbound Marketing|0 Comments

 

 
The Clock Is Ticking On Cold Calling
All right, you can say that clocks in the 21st century don’t tick.

Besides that, cold calling is rapidly moving to the great marketing junk heap to commiserate with volumes of printed Yellow Pages and fax machines.

And some recent studies prove the point…

A study done a few years ago by […]

Read More

10 B2B Email Marketing Mistakes To Avoid Part 2

By |April 28th, 2017|Email Marketing|0 Comments

 

Do you know that John Bowman, a tanner from Vermont believed that after his death, in 1891, he would be reincarnated with his pre-deceased wife and children? So, he ordered his house staff to have dinner on the table every night, just in case. They finally stopped in 1950 when the money finally dried up.

I […]

Read More

10 B2B Email Marketing Mistakes To Avoid Part 1

By |April 26th, 2017|Email Marketing|0 Comments

 

Mark Twain said many years ago…
“The reports of my death are greatly exaggerated.”
We can say the same about email marketing in the B2B world.

Over the years, many “experts” buried email marketing, blaming lack of interest and the more and more heavy-handed spam laws.

But email marketing is here to stay, and the stats below prove the […]

Read More

10 Types of Content Your B2B Company Needs To Be Writing

By |April 24th, 2017|Content Strategy Tips & Ideas|0 Comments

 

As reported by in 11th Annual Industry Characteristics Study by the Custom Content Council, the U.S. content marketing sector is now a $40 billion industry. More and more companies take good content as the heart and soul of effective inbound marketing.

Marketo and Junta42 statistics show that B2B marketers set aside roughly 26% of their marketing […]

Read More

How The RASCI Matrix Helps You Build Lucrative Inbound Marketing Campaigns

By |April 21st, 2017|Inbound Marketing|0 Comments

 

Have you ever thought about the relationship between birds and politicians?

If not, here is something to scratch your head over.

Think of an owl. A normal, pedestrian, garden-variety owl that, according to folk tales is supposed to be a smart and wise animal.

Then owls gather in a group and we call them a parliament of owls.

That’s […]

Read More

B2B vs. B2C Marketing: A Definitive Guide

By |April 19th, 2017|B2B Marketing|0 Comments

When I was about one year away from my discharge from the military, I made a big decision: I scraped up all my money and ordered a pair of soft contact lenses. I knew the waiting period was about 1.5 years to get to the mandatory medical exam to make sure my eyes could handle […]

Read More

5 Business Blogging Tips For Beginners

By |April 14th, 2017|Content Strategy|0 Comments

 

Do you know that the world’s longest movie according to Guinness World Records is The Cure for Insomnia?

It was directed by John Henry Timmis IV, released in 1987 and its running time was 87 hours.

The film was all about poet, L. D. Groban’s reciting his 4,080-page poem, A Cure for Insomnia.

The good news for you, […]

Read More