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Five Ways Marketing Automation Can Go Terribly Wrong

By |July 28th, 2017|Marketing Strategy|0 Comments

 

Do you know that when Arnold Schwarzenegger won his first Mr. Universe title in 1967, based on his body mass index (BMI), he was clinically obese? Not even overweight but obese!

Athletes all over the world know that BMI is a bogus index and it has nothing to do with reality, but the medical profession was […]

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How to Generate More B2B Leads

By |July 26th, 2017|B2B Marketing|0 Comments

 

“Kill, kill, kill, kill, kill kill the poor tonight!” – sang the 80s punk rock band, Dead Kennedys.

And although it’s never happened the way they predicted, it’s happened with a little twist in the world of B2B lead generation.

How?

Today’s business culture screams “Kill the peddler!”, and sellers get figuratively killed at the beginning of the […]

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How Inbound Marketing Accelerates the Sales Cycle

By |July 24th, 2017|Inbound Marketing|0 Comments

 

Do you know that Susie Hewer holds the Guinness record in a sport called extreme Marathon knitting? It’s a combination of knitting while running a full Marathon. In 2007, running to raise money for Alzheimer’s Research UK in her mum’s memory, she managed to knit a 2-metre scarf by the time she hit the finish […]

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Why Video Testimonials Are Important For Your Website

By |July 21st, 2017|Content Marketing Tips|0 Comments

 

In October 2016, 24-year-old Callum Hawkins, beat the Scottish half-marathon record that was previously held by Haile Gebrselassie. At this race, 44 of the top 50 finishers and 92 of the top 100 contestants recorded personal bests or seasonal bests.

But it all went up in smoke when all he records got invalidated because the race […]

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How to Generate Content for Every Stage of the Buyer’s Journey

By |July 19th, 2017|Content Strategy|0 Comments

 

If you’ve had the good fortune of reading German writer, Rudolf Erich Raspe’s 1785 masterpiece, Baron Munchausen’s Narrative of his Marvellous Travels and Campaigns in Russia, you may well agree with me that the good ol’ baron took some endearingly eventful and exciting journeys all over the land to both entertain and annoy both his […]

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How Buyer Personas Affect the Sales Process

By |July 17th, 2017|Lead Generation|0 Comments

 

In the late 90s, I learnt something interesting from the marketing legend, Jay Abraham.

There are three ways to grow a business…

Increase the number of clients
Increase the frequency of interactions
Increase the value/price of interactions

#1 is undoubtedly the worst option because, while increasing your gross revenue, it increases your profit only marginally but your […]

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How To Identify Sales Funnel Problems

By |July 14th, 2017|Marketing Strategy|0 Comments

 

If you ever decide to busy yourself in the majestic art of making sausages in the artisan way, you have two ways.

You grab a large funnel, pull the casing on the narrow end, stuff the meat into the wide end and start squeezing it through the funnel into the casing.

It’s a rather tedious task and […]

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Why Businesses Fail at Inbound

By |July 12th, 2017|Inbound Marketing|0 Comments

 

If you haven’t heard – Inbound works really, really well. It’s effective in every industry, and regardless of whom you’re targeting. The biggest reasons it’s so successful? It focuses on helping people and reimagining how consumers think – not rubbing your brand in every face that comes along.

The old ways of marketing your business or […]

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What is Sales Enablement, and How Can It Help Close Deals

By |July 10th, 2017|Marketing Strategy|0 Comments

 

Imagine if you will.

Some unknown car company decides to make the best car in the world, so they buy brakes from Porsche, a gearbox from Ferrari, an engine from Koenigsegg, a chassis from Maserati, a body from Rolls Royce and tires from Pirelli.

And management thinks now the supercar is ready for assembly.

It looks impressive to […]

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How To Run An Effective B2B SEO Audit

By |June 23rd, 2017|SEO|0 Comments

 

In many small- and medium-sized (SME) B2B organizations, search engine optimization, using American inventor and marketer, Ron Popeil’s famous slogan for his Ronco Showtime Rotisserie & BBQ, is a “set it and forget it” function.

Business owners erroneously believe that once they’ve “done SEO”, it’s done forever, and requires no further attention on their parts.

But to […]

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