by Riverbed Marketing | Feb 16, 2021 | B2B Marketing, Lead Generation
Let’s take a moment and remember what it used to be like when B2B buyers actually picked up the phone and called you. Now, let’s skip ahead to the real world. 65% of ideal buyers skip the sales team altogether when making purchase decisions. By the time they’re ready...
by Todd Mumford | Mar 2, 2021 | B2B Marketing, Inbound Marketing
When VirtaMed aligned its sales and marketing with HubSpot and streamlined its lead nurturing process, it saw a 39% increase in traffic. Avella Specialty Pharmacy increased traffic 4x with HubSpot for content optimization and increase conversions to their landing...
by Todd Mumford | Mar 23, 2021 | B2B Marketing, Content Marketing Tips, Marketing Budget
Trying to execute a strategic B2B content marketing on a budget is a tall order. 70% of marketers are actively investing in content marketing. 78% of companies have teams of content marketing specialists. Many also use digital marketing agencies or outsource their B2B...
by Todd Mumford | Apr 20, 2021 | Analytics, B2B Marketing, Inbound Marketing
As B2B marketing & sales continue to evolve, it has quickly become both art and science. Well-crafted and engaging content is still required to catch the attention of prospects and drive them into the sales funnel. Advanced analytics help us determine what works...
by Todd Mumford | Sep 24, 2015 | B2B Marketing
Anyone can start a business, but it takes true genius—or hard work—to grow it. Grow or Die. Don’t think this is true? Here’s a fact: 80% of businesses fail within the first 18 months. Why do so many companies fall flat on their face? Ask a dozen entrepreneurs and...
by Todd Mumford | Apr 28, 2015 | B2B Marketing
Over the past two decades B2B marketing has emerged as a separate and distinct discipline in its own right, with significantly different marketing practices from those used to reach the consumer or end user. This has implications that marketers and business owners...
