by Riverbed Marketing | Nov 13, 2019 | B2B Marketing, Marketing Strategy, Sales
The B2B sales pipeline and buyer journey can be a long one. Getting potential customers to return to your website, ie maximizing visitor retention, can make sure they engage with your brand through the cycle. From generating awareness, converting to a lead,...
by Riverbed Marketing | Sep 18, 2017 | B2B Marketing, Content Marketing, Marketing Strategy, Sales
News Flash: marketers are progressively getting worse at effective content marketing. There, we said it. There’s a certain confusion as to what content strategy is, and therefore, how to implement good strategies; and you know what? It’s OK. Really, it is –...
by Todd Mumford | Aug 4, 2017 | B2B Marketing, Inbound Marketing, Marketing Strategy, Sales
No matter how much we’d like to think it’s true – marketers aren’t wizards, telekinetic mind-readers or psychologists proficient in classical conditioning. It’s really tough to get people to do the things you’d like them to. We blame free will. It’s imperative...
by Todd Mumford | Mar 20, 2017 | B2B Marketing, Sales
Imagine this argument between a procurement agent and a real buyer he represents, as they try to hire a freelance graphic artist to revamp the company’s visual identity. Procurement agent: Well, based on her qualifications, she’s clearly not qualified for the...
by Todd Mumford | Mar 13, 2015 | B2B Marketing, Sales
Whether you’re already working with a marketing agency, considering partnering with one, or contemplating whether you should continue to invest in your current agency or respectively move on, it’s important to consider, what are some of the ways a marketing agency...
by Todd Mumford | Apr 9, 2015 | B2B Marketing, Sales
Every company wants to have good clients, but not everyone knows how to be one. In the words of John Costello, Chief Global Marketing-Innovation Officer of Dunkin’ Brands: “The best way to be a better client is to be a better partner, with clear...
