by Michael Bergen | Nov 4, 2019 | B2B Marketing, Content Marketing, Marketing Strategy
The cloud has changed everything. With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services. As...
by Todd Mumford | Sep 15, 2017 | Marketing Strategy, Sales
Do you know that in 1895, in Ohio, there were only two cars in the whole state? What makes this news so fascinating is that in spite of the fairly big area (44,825 miles2 or 116,096 km2), these two cars managed to pull of an incredible act: They collided head-on. I...
by Todd Mumford | Aug 11, 2016 | Marketing Strategy, Sales
Social media is a major mover and shaker of traffic online. Facebook is still the king of traffic generating platforms, and Twitter is maintaining its hold on relaying an up-to-the-minute connection with its audience. Forbes tells us that Facebook is making huge...
by Todd Mumford | Dec 31, 2014 | B2B Marketing, Marketing Strategy
Social media is nothing new; Facebook turned 10 earlier this year, and Twitter is close behind. The big brands adopted early and set the bar high – remember Oreo’s real-time response to the blackout at Super Bowl XLVII or when the airlines came through on social...
by Todd Mumford | Nov 4, 2015 | Inbound Marketing, Marketing Strategy
It makes no difference whether you’re a butcher, baker or candle-stick maker – you want to be the best. Think about just about any industry, and chances are you probably know at least one or two people who are the living embodiment of it. Software? Still...
by Riverbed Marketing | May 31, 2017 | B2B Marketing, Marketing Strategy
Would you greet your clients in an office with wood paneling and shag carpet? I didn’t think so. Your website is your office in the digital world, it is where you make your first impression on clients and provide them with the information they need to make an educated...
