When people are looking for tech solutions, the first thing they do is go online to search. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence for your tech marketing. In the research phases of the buyer journey, they’re...
Imagine this scenario. You score a meeting with the CEO of a company to which you want to sell your services. She opens the conversation by saying she’s never heard of your company and isn’t sure why she took the meeting. How successful do you think you would be? ...
The cloud has changed everything. With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services. As...
When you are trying to establish your B2B marketing budget, there are a variety of factors you need to consider. While it helps to look at industry benchmarks, each business situation is unique. Well-established market leaders take different marketing approaches than...
Financial technology has emerged as a way to improve and automate the delivery of financial services. Competing with traditional methods, the global fintech marketing was valued at $127 billion in 2018 and it’s growing at an annual rate of more than 24%. It’s given...
We’ve come a long way from doctors making house calls in their starched white long coats and their black medical bags. Now, consumers are doing their own in-home diagnosis by searching online despite recommendations to seek medical advice from traditional sources....
