by Todd Mumford | Mar 9, 2021 | Content Strategy, Marketing Strategy
There’s a great deal of debate about how many new products launch each year and the failure. Some say the failure rate is as high as 90%. Other claims it’s much lower. Either way, the risk of failure is high. Even the biggest brands and best marketers have missed the... 
by Todd Mumford | Jan 11, 2021 | Content Strategy, Marketing Strategy
In 2020, we all evolved. We heard terms like uncertain times, new normal, or pivot so many times they became cliches. As we all adapted and survived, we learned new strategies to deal with COVID and shifting customer priorities. As we move forward, some things will... 
by Todd Mumford | Jan 7, 2021 | Content Strategy, Marketing Strategy
Looking for content marketing trends for 2021? You’ve come to the right place. We’ve analyzed thousands of campaigns to distill what’s working and what’s emerging. Here are some of the biggest content marketing trends we see taking root in 2021 and growing. ... 
by Todd Mumford | Jan 4, 2021 | B2B Marketing, Inbound Marketing, Marketing Strategy
The law of attraction is the belief that positive or negative thoughts can bring you what you focus on. It may seem silly to think if you just think about a red Lamborghini one will somehow manifest itself. However, there is truth to the underlying principle. When you... 
by Riverbed Marketing | Nov 29, 2019 | B2B Marketing, Marketing Strategy
When people are looking for tech solutions, the first thing they do is go online to search. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence for your tech marketing. In the research phases of the buyer journey, they’re... 
by Michael Bergen | Nov 12, 2019 | B2B Marketing, Marketing Strategy
Imagine this scenario. You score a meeting with the CEO of a company to which you want to sell your services. She opens the conversation by saying she’s never heard of your company and isn’t sure why she took the meeting. How successful do you think you would be? ... 