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Content Needed for A Successful Product Launch

Content Needed for A Successful Product Launch

by Todd Mumford | Mar 9, 2021 | Content Strategy, Marketing Strategy

There’s a great deal of debate about how many new products launch each year and the failure. Some say the failure rate is as high as 90%. Other claims it’s much lower. Either way, the risk of failure is high. Even the biggest brands and best marketers have missed the...
5 COVID-19 B2B Marketing Trends that are Here to Stay

5 COVID-19 B2B Marketing Trends that are Here to Stay

by Todd Mumford | Jan 11, 2021 | Content Strategy, Marketing Strategy

In 2020, we all evolved. We heard terms like uncertain times, new normal, or pivot so many times they became cliches. As we all adapted and survived, we learned new strategies to deal with COVID and shifting customer priorities. As we move forward, some things will...
B2B Content Marketing Trends to Watch for in 2021

B2B Content Marketing Trends to Watch for in 2021

by Todd Mumford | Jan 7, 2021 | Content Strategy, Marketing Strategy

Looking for content marketing trends for 2021? You’ve come to the right place. We’ve analyzed thousands of campaigns to distill what’s working and what’s emerging. Here are some of the biggest content marketing trends we see taking root in 2021 and growing.  ...
Why Investing in B2B Inbound Marketing is a Future Proof Strategy

Why Investing in B2B Inbound Marketing is a Future Proof Strategy

by Todd Mumford | Jan 4, 2021 | B2B Marketing, Inbound Marketing, Marketing Strategy

The law of attraction is the belief that positive or negative thoughts can bring you what you focus on. It may seem silly to think if you just think about a red Lamborghini one will somehow manifest itself. However, there is truth to the underlying principle. When you...
Top Content Marketing Strategies For Tech Companies

Top Content Marketing Strategies For Tech Companies

by Riverbed Marketing | Nov 29, 2019 | B2B Marketing, Marketing Strategy

When people are looking for tech solutions, the first thing they do is go online to search.  Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence for your tech marketing. In the research phases of the buyer journey, they’re...
How To Use The Value Ladder For B2B Lead Generation

How To Use The Value Ladder For B2B Lead Generation

by Michael Bergen | Nov 12, 2019 | B2B Marketing, Marketing Strategy

Imagine this scenario.  You score a meeting with the CEO of a company to which you want to sell your services.  She opens the conversation by saying she’s never heard of your company and isn’t sure why she took the meeting.  How successful do you think you would be? ...
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Recent Posts

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  • Why HubSpot is a Game-Changer for Healthcare Marketing
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