Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The...
Unlock the power of Fintech marketing by learning how to create a customer-centric Fintech buyer persona. Read on to know the costs involved, where to get the data, the ideal tools to use, and how to create the ideal fintech buyer persona. Customer-centric Marketing...
When people are looking for tech solutions, the first thing they do is go online to search. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence. In the research phases of the buyer journey, they’re looking first for...
It can be frustrating. You’ve spent time and money on a B2B email marketing campaign and got little to no response. We’ve all been there. High bounce rates, poor open rates, no click-throughs, and frequent unsubscribes. All these can be leading...
Financial technology has emerged as a way to improve and automate the delivery of financial services. Competing with traditional methods, the global fintech marketing was valued at $127 billion in 2018 and it’s growing at an annual rate of more than 24%. It’s given...
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not. The stigma in writing and tailoring great content to the...
