The cloud has changed everything. With unlimited storage capacity and the ability to handle even the most complex tasks without advanced hardware, it has changed the way businesses operate. It’s also changed the way businesses market their products and services. As...
Mark Twain said many years ago… “The reports of my death are greatly exaggerated.” We can say the same about email marketing in the B2B world. Over the years, many “experts” buried email marketing, blaming lack of interest and the more and more heavy-handed spam laws....
Imagine this in your mind’s eye: You’re at a family BBQ, enjoying the afternoon sunshine. For the last hour, you’ve been fully engaged in a light-hearted debate with your stubborn and *cough* wrong father-in-law about the best type of oil to put in your car. The...
Unlock the power of Fintech marketing by learning how to create a customer-centric Fintech buyer persona. Read on to know the costs involved, where to get the data, the ideal tools to use, and how to create the ideal fintech buyer persona. Customer-centric Marketing...
When people are looking for tech solutions, the first thing they do is go online to search. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence. In the research phases of the buyer journey, they’re looking first for...
It can be frustrating. You’ve spent time and money on a B2B email marketing campaign and got little to no response. We’ve all been there. High bounce rates, poor open rates, no click-throughs, and frequent unsubscribes. All these can be leading...
