When you’re selling directly to consumers (B2C), your SEO campaigns are trying to drive customers to buy now. Selling to businesses takes a different strategy, especially when it comes to search engine optimization. The B2B buying journey takes longer. Purchases are...
Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not. The stigma in writing and tailoring great content to the...
In many small- and medium-sized (SME) B2B organizations, search engine optimization, using American inventor and marketer, Ron Popeil’s famous slogan for his Ronco Showtime Rotisserie & BBQ, is a “set it and forget it” function. Business owners erroneously believe...
Marketing maven Dan Kennedy is fond of saying: “The difference between chicken poop and chicken salad is timing.” And when it comes to content marketing, we have to consider British journalist, musician, broadcaster and the inventor of Franglais, a...
In The Ordeal of Change Eric Hoffer writes… “In times of change, learners will inherit the earth, and the learned will find themselves beautifully equipped to deal with a world that no longer exists. The illiterate of the 21st century will not be those who...
Keywords. Probably one of the most if not the most important part of any online marketing whether it be PPC or SEO, it is also especially important for creating your content plan. Creating a well-researched keyword list for your online marketing campaign or site can...
