Producing great content for the healthcare industry can be a bit like getting lost in the woods; easy to deal with if you know how to handle yourself in the bush, but straight up panic-inducing, if not.
The stigma in writing and tailoring great content to the healthcare industry is that most writers think they have […]
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In many small- and medium-sized (SME) B2B organizations, search engine optimization, using American inventor and marketer, Ron Popeil’s famous slogan for his Ronco Showtime Rotisserie & BBQ, is a “set it and forget it” function.
Business owners erroneously believe that once they’ve “done SEO”, it’s done forever, and requires no further attention on their parts.
But to […]
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Marketing maven Dan Kennedy is fond of saying:
“The difference between chicken poop and chicken salad is timing.”
And when it comes to content marketing, we have to consider British journalist, musician, broadcaster and the inventor of Franglais, a fictional language, made up of French and English, Miles Beresford Kington’s view on the topic:
“Knowledge is knowing that […]
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In The Ordeal of Change Eric Hoffer writes…
“In times of change, learners will inherit the earth, and the learned will find themselves beautifully equipped to deal with a world that no longer exists. The illiterate of the 21st century will not be those who can’t read and write, but those who cannot learn, unlearn and […]
Keywords. Probably one of the most if not the most important part of any online marketing whether it be PPC or SEO, it is also especially important for creating your content plan. Creating a well-researched keyword list for your online marketing campaign or site can provide insight into what the competition might be like, how […]
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Last week Google officially updated its Penguin algorithm again. First released in April of 2012, Google introduced the algorithm code-named Penguin, with the primary function of decreasing the search engine rankings of websites that were found to violate their code of conduct.
First released in April of 2012, Google introduced the algorithm code-named Penguin, with the […]
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Are you seeing a downward trend in your rankings and traffic? Many factors contribute to improving these metrics, however, one of the common reasons is a poor link profile.
If you’re here, you may suspect you have some poor quality, spam, & toxic links pointing to your website that can hurt your site performance, or you may […]
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Remember the age old adage, keep your friends close but, your enemies closer? In the world of digital marketing and search engine optimization, there is no one closer to you in search rankings than your competitors. So why do business’ often overlook this step and jump right to building strategy? There is a wealth of […]
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It’s easy to assume that once you outsource your search engine optimization (SEO) to a company specializing in it, you’re going to see a surge in website traffic and inbound leads. It would be great if you get those, but the fact is that good SEO takes both time and regular monitoring, and you need […]
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Search engine optimization (SEO) is crucial to enable your website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo and Bing. A study by Compete.com showed that 53% of clicks from users searching online go to the first result on the list.
Reaching the first page of results has […]
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