by Todd Mumford | Apr 8, 2015 | SEO
Have you ever wanted to go inside the mind of Google to figure out exactly what makes one page more valuable than another? If so, then the leak of Google’s Page Quality Rating Guidelines is the answer. This 160-page document, released in March 2014, outlines...
by Todd Mumford | Jul 22, 2015 | SEO
Are you seeing a downward trend in your rankings and traffic? Many factors contribute to improving these metrics, however, one of the common reasons is a poor link profile. If you’re here, you may suspect you have some poor quality, spam, & toxic links pointing to...
by Todd Mumford | Sep 22, 2014 | B2B Marketing, PPC, SEO
No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customer one of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in...
by Todd Mumford | Jun 23, 2017 | SEO
In many small- and medium-sized (SME) B2B organizations, search engine optimization, using American inventor and marketer, Ron Popeil’s famous slogan for his Ronco Showtime Rotisserie & BBQ, is a “set it and forget it” function. Business owners erroneously believe...
by Todd Mumford | Dec 18, 2014 | SEO
Most people focus on getting their website to the first page for specific keyword phrases that relate to their business. While keyword rankings are an important goal, you also have to think about branded search results. In this post, we’re going to look at ways...
by Todd Mumford | Jul 6, 2015 | SEO
Remember the age old adage, keep your friends close but, your enemies closer? In the world of digital marketing and search engine optimization, there is no one closer to you in search rankings than your competitors. So why do business’ often overlook this step and...
