by Todd Mumford | Mar 14, 2014 | Content Marketing, SEO
What is Relevant Link Building? To say that the art of link building has changed over the last four years would be a bold understatement. Google algorithm changes have left the common business person and webmaster confused and frustrated, often left with conflicting...
by Todd Mumford | Mar 18, 2015 | PPC, Sales, SEO
Whether the goal of your website is to have customers join your mailing list to generate leads or to make a purchase, increasing the percentage of visitors who complete your desired action is known as website conversion. Taking steps to improve online conversion rate...
by Todd Mumford | Mar 11, 2016 | SEO, Content Marketing, PPC, Sales
Remember the days when the ability to “close the deal” was a big thing for sales people? I do! And the way to do it, according to popular belief, was to Ask for the Order. Yes, in capital letters. In online marketing, however, that translates into adding a...
by Todd Mumford | Mar 12, 2015 | Content Marketing, Inbound Marketing, Marketing Strategy, SEO
Rich & compelling content is what drives online business more and more each day so having a dedicated content budget is pretty common. As business owners we need to ask ourselves, is the development cost or time worth the outcome? Many business owners know that...
by Riverbed Marketing | Feb 23, 2015 | Content Marketing, Inbound Marketing, Marketing Strategy, SEO
The key to a successful inbound marketing campaign is building engaging content. Let’s face it, as a business owner you’re probably swamped 25 hours per day and writing content is probably not at the top of your priority list, or even on the radar. So you’ve decided...
by Todd Mumford | Mar 10, 2015 | Inbound Marketing, SEO
Bringing the appropriate marketing agency on board as a strategic partner to promote your business is a difficult process. During the selection phase focus is on static, qualitative characteristics as opposed to quantitative aspects which can be negotiated before...
